What you need to know about Influencer Marketing

What is Influencer Marketing?

Influencer Marketing is a form of marketing in which we take the help of social media influencers to promote our products or services. 

An influencer could be an expert of a niche with a good amount of social following on social media platform like Facebook, Twitter, Instagram and YouTube.

Influencer Marketing is an effective way of marketing through influencers’ recommendation and promotion on social media because influencers’ recommendation is like a social proof for the audience.

There are two types of Influencers on social media: Micro and Macro.

Micro-influencers: Micro-influencers are those influencers who have a social following of up to 10,000 and more.

Macro influencers: Macro influencers are those influencers who have a social following of more than 100,000.

Influencer Marketing works with the right influencers and the good quality content because the purpose of Influencer Marketing campaign is to spread the information or recommendation shared by the influencers with their social following or social network.

The right influencers ensure the right source of information in the right niche and the good quality content attracts the eyes of the audience to your products or services.

How Influencer Marketing works:

Understand your audience: You need to understand your target audience whom you want to target because you have to choose an influencer in that niche. Your target audience will be based on your product or service that you are offering. It could be daily consumers or small organizations that might be interested in your product or services. You need to understand who needs your product or service.

Find Influencers for your products or services: When you understand your target audience you can easily find influencers in that niche. You can prepare a list of influencers to find the best out of them. Social Media platforms are a good place to find influencers for your product, service, and niche. You can find the influencers as per the requirements of your business.

Choose the right Influencer: You need to choose the right influencers for your product or services because choosing the wrong influencers can harm your influencer marketing campaign. You can choose the right influencers based on the social following, influencers’ social media platform, engagement with the audience and authority on the platform. It will help you to ensure more impressions, engagement with the audience and more sharing of your content on social media.

Prepare the content & campaign: The content is the major part of your influencer marketing campaign because it will attract your audience to your product or service. The influencers can help you to reach your audience and recommend it, however, the quality of your content will ensure the success of your campaign. The components of good quality content are engaging content, informative and useful for the audience.

Measure the results: The measurement of the results of your influencer marketing campaign is very important to find out the outcomes of the campaign and the Return on Investment. The key parameter of measuring your results is the number of engagement, reach, resonance, brand awareness on social media, number of clicks and increase in followers. These parameters will help you to measure the results of your influencer marketing campaign.

Benefits of Influencer Marketing:

Boosts your Website Traffic: Influencer Marketing can help you to boost your website traffic. Influencer Marketing gives you a wider reach to your audience on social media platforms. It helps you to attract more and more visitors to your website with the help of your content and influencers’ recommendation for your product or services. The engagement of influencers on social media also attracts more traffic on your website.

Attract more new customers: Influencers can attract more new customers to your product, service or website because different influencers have an influence on different social media platforms and different niche. In a different niche, the influencers can attract new visitors to your website who might be interested in your product or service. The recommendations of the influencers help the audience to learn more about your product or service and it increases the awareness of your product and services.

Improves brand awareness: Influencer Marketing improves brand awareness of your product and services on social media platforms. When influencers recommend your product or service with their audience it helps you to attract new customers to your website. The information and recommendation shared by the influencer work like advice by the expert that ensures social proofing of your product and service.

Social Proofing: Social proofing of your product or service means your products and services are authentic and useful that experts (influencers) suggest or recommend. It improves the brand authority of your product, service, and business. Social proofing also helps in attracting more new customers to your website and to convert them into your customers.

Target your customers: Influencer Marketing helps you to target your defined audience as per the requirement of your product and service. You can choose an influencer in one niche and others in another niche. You can also choose different influencers like micro and macro as the requirement of your business. It will help you to target your specific audience on different social media platforms.

Final words:

Influencer Marketing is an effective way of marketing and promotion of your product or service with the influencers and your content. It helps you to spread the information or recommendation made by the influencers among the right audience at the right time. You can also measure the results of your Influencer Marketing campaign.

It provides multiple benefits like more website traffic, attracts the new customer and social proofing of your product or service. It helps you to target your audience in a different niche with your content. Influencer Marketing is a useful form of social media marketing that helps you to create awareness about your product or services with social proof.

By: Abhishek Panwar

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