The Complete Guide to Digital Marketing

What is Digital Marketing?

Digital Marketing is the process of using digital channels for the marketing of products and services. Digital channels include Internet, Social Media and any other digital medium.

It also includes the advertising of product and services using Search Engines, Websites, Social Media, Blog, Email and Mobile Apps, as the parts of digital marketing.

It helps you to sell your products and services using Content Marketing, Social Media Marketing, Search Engine Marketing, and Email Marketing.

Some of the examples of Digital Marketing are Ads in the search results of Google, emails from different companies about their products and services and ads during videos you play on YouTube.

Why choose Digital Marketing:

Digital Marketing provides a wide range of target audiences. It has many benefits for marketers and a strong digital presence can help a marketer in multiple ways:

Lead generation: The main focus of every marketing process is to generate revenue for organizations. Digital Marketing provides a good opportunity to generate qualified leads using different paid and unpaid tools available online. Marketers can use digital platforms like Social Media and Search Engine Ads to generate qualified leads at very minimal cost using a good digital marketing strategy.

Sales conversion: Converting visitors into the customers is the most important objective of Digital Marketing. Companies use digital marketing to promote its product and services and run other marketing campaigns to create awareness about its product and services among its target audience. The online promotion helps companies to sell their product and services to their target audience.

Brand awareness: Companies use digital marketing to promote their brand and to create awareness about their brand. Digital Marketing is best for brand awareness because today people spend more time online as compared to watching TV or posters. Social Media is the best source of brand awareness. Social Media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest is the best place to promote your brand.

Customer engagement: Digital Marketing provides better customer engagement because of better connectivity of social media and the internet. Companies use social media and content marketing to constantly improve their customer engagement.

Cost-effective: Digital Marketing is a cost-effective way of marketing. If we compare digital marketing with traditional marketing the cost of digital marketing is much lower than traditional marketing.

Real-time data: Social Media Marketing and Pay-Per-Click provide the real-time data about the customers and the target audience. In the traditional marketing companies cannot get the information like how many people watched their ads on TV and Prints ads. However, in digital marketing companies can easily see real-time data that helps them to calculate their Return on Investment.

Tools and Tactics for Digital Marketing:

Search Engine Optimization: SEO means to optimize the content and technical part of the website to get a higher ranking in Search Engine Results. It helps to get better ranking in Search Engine Results and more organic traffic to your website without any cost. You can use different online marketing tools for SEO like SEMRush and MOZ. The objective of SEO is to attract more and more visitors to your website, who are searching and looking for products and services related to your business, using local SEO services. You can easily learn SEO from online digital marketing courses.

Search Engine Marketing & Pay-Per-Click: Search Engine Marketing means using search engines for the marketing and selling of your products and services. We also call it Pay-Per-Click, which means you pay only when someone clicks on your ads appeared in the search results. The best example of Search Engine Marketing is Google Ads. Search Engine Marketing includes different types of advertisements like Search Ads, Display Ads, and Shopping Ads. You can target the specific target audience for your product and services with the help of any digital marketing strategist or internet marketing agency.

Social Media Marketing: Social Media is a good source of information today. It offers different types of content like informational, educational and facts & figures. There are many social media platforms people are using today, like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. People, most of their online time spent on social media as compared to other online activities. It offers a great opportunity to the marketers or digital marketing business to promote and sell their products and services using social media via digital marketing branding. Social Media helps marketers to generate leads, creating brand awareness and improve customer engagement with a good digital marketing plan.

Content Marketing: Content is the most powerful tool for digital marketing. It is very important for Social Media Marketing, Blog Marketing, and Search Engine Optimization. The content basically means useful information in the form of Text and Infographics. Content Marketing is all about sharing useful information with your target audience that they find valuable for themselves. It also helps you to position yourself as a valuable source of information. Great content can also help you to get more traffic on your website using social media and blogs. To learn more and more about content marketing you should be well aware of current digital marketing news and digital content marketing.

Email Marketing: Email marketing means preparing a large list of email IDs to share a common message about the product and services of your company. The message should be related to the promotion of content, events and to attract more visitors to your website. Companies use email marketing for communication with their audience. The types of email companies share with its audience are Welcome email, Newsletter subscription, and Follow-up email if the visitor downloaded something. It is the quickest way to reach your audience because people use email more than twice a day.

Blog Marketing: Blog Marketing means using your blog to promote your business. For blog marketing, you need quality content and useful information for your target audience. It is a very useful tactic to promote your product and services through blogs because it creates awareness about the product or services you are offering. And if the visitors find it useful for themselves, they will definitely come to your website to buy your product or services.

Inbound Marketing: Inbound Marketing is a simple technique to attract your target audience to your product and service without burning a lot of money. You do not need to push your potential customer to come to you. Instead, you can create a link for them that they will find relevant for themselves. And they will come to you themselves. The 4 stages of the Inbound Marketing process include attracting potential customers, converting them into sales, closing the sales and delighting by improving customer satisfaction.

Final words:

The new technology is changing the Marketing process of companies rapidly. Companies are changing their marketing plans and marketing communication. If you want to learn more about Digital Marketing, you should attend a digital marketing conference. 

Businesses are focusing on digital channels of communication because 72% of marketers believe that traditional marketing is no longer sufficient and more than 80% of businesses will increase their digital marketing spending plan that may go beyond the IT budget. Digital Marketing is becoming more and more important today because of it is helping the companies to manage the continuous changes in the market and consumer behavior.

By: Abhishek Panwar

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