Introduction to Search Engine Optimization: SEO for Beginners

What is Search Engine Optimization?

Search Engine Optimization is a technique that helps you get a higher rank in the organic searches on search engine results. 

SEO is the part of Search Engine Marketing and SEO stands for Search Engine Optimization. It means optimizing the website to get a higher ranking in the search engine results. 

SEO makes your website more visible to the customers who are looking for your products and services in the search engine result. That means it also helps you to get more relevant traffic, leads, sales, and more revenue for your business.

Optimizing a website includes the editing of the content of the website, add more relevant content to the website and editing the HTML & associated coding of the website. 

SEO is important because on Google there are 700,000 searches conducted every second and the competition is very tough. 

If you do not optimize your website, it will become difficult for your website to appear in the top search results. It makes SEO more important today.

On-Page SEO and Off-Page SEO:

On-Page SEO: It means optimizing the website from internal factors like the content of the website and the HTML source code of the website. On-page optimization works on webpages of the website like on-site SEO. On-page SEO includes the following:

1. Website Optimization

2. Content Optimization

3. URL Optimization

4. Link Optimization

5. Sitemap & Robot.txt

Off-Page SEO: It means optimizing the website from external factors like external links and building relationships (link building) with other websites through creative content. Off-page optimization works outside the website like working with other websites to create backlinks. Off-page SEO includes the following:

1. Search Engine Submission

2. Social Networking Sites

3. Blog Publishing

4. Content Sharing

5. Directory Submission

The Process of SEO:

1. Keyword Research: Keyword research is the most important step in the SEO process. The whole success of the SEO depends upon the quality of keyword research you do. Because these SEO keywords are the searches that your target audience is using to search on the search engine. SEO keyword research is also very important for content optimization of the website. You can also use LSI keywords in your SEO process.

2. Structure Development: Developing a structure for the keywords that you get from your keyword research. It means using the keywords in your content on the website. Keywords are also used in the URL to optimize it. Good content and quality keywords can make your website more visible in the search engine. It will help your website to get more searches and better rank in the search engine results.

3. Content Optimization: Content optimization means improving the current content, adding more keywords, and adding more relevant content on your website. Content is the main part of a website because it helps to get more relevant and inbound traffic to your website. SEO content writing can help to develop a good quality of content for your website. Because the good quality of content attracts more traffic on your website, as compared to any other method.

4. Submit a Site on Search Engine: After completing all the activities of on-page SEO, you have to submit website to search engines like Google, Yahoo, and Bing. Search engine submission is very important for your website because the search will show your website in the search engine results only when you have submitted your website on the search engine.

5. Build Backlinks: Backlinks are the incoming links to your website from other websites. A website with a good number of backlinks gets a higher ranking in the search engine. It is important to make more backlinks of good quality. Good quality of backlink means a link from an authentic and relevant website. Search engines can find your website faster because of the quality backlinks on your website. The search engine finds new webpages by following the SEO backlinks from the existing websites. There are many websites available that help new websites to make backlinks faster and backlink watch. These websites are also used by top SEO companies.

6. Off-page Promotion: It means using different tools and platform to promote your website and SEO marketing, like Social Media and Blogs. You can promote your website on social media which gives you a wide reach to your website. Blogs can also help you to get more relevant traffic to your website and to promote it. Social media and blogs can help you to create awareness about your website among your target audience.

7. Analyzing Ranking and Traffic: Analysis of the results for continuous improvement is very important for SEO because it is a continuous process. SEO analysis is also very important for your Digital Marketing strategy. Checking the ranking and the traffic on your website every month will be good starting. Making new changes and improving ranking is a continuous process. It takes time to get a higher ranking in the search engine, but with continuous efforts, you can rank your websites in the top position.

Importance of SEO:

1. Higher ranking in search engine results: SEO helps you to get a higher rank in the search engine results, better Google website ranking, and higher Google search ranking. It increases the search engine visibility of your website in the organic searches. Higher search engine rankings can help you to get more traffic and potential customers, who will come to your website through search results.

2. Attracts relevant traffic: Higher rank in search engine results mean your target audience can see your website in the top organic search results. It means your website will attract the relevant the traffic of potential customers because people who are searching for your product & services and typing the keywords relevant for your business are getting your website in the top results in the search engine.

3. Better brand credibility: Getting a higher rank in search engine results can help you to increase your brand awareness among your target audience. It will also create a better brand credibility among the customers because of higher rank in the search engine means the website has relevant content and it is an authentic platform.

4. Cost-effective: SEO optimization is a cost-effective way of marketing. We use non-paid techniques like improving the content of the website, adding more relevant content to the website, and adding more quality backlinks. It makes your website visible to a large number of customers on search engines through Google search engine optimization. And it is very beneficial for small business SEO.

Final words:

Search Engine Optimization is an integral part of Digital Marketing. It is important for new and existing websites because new websites want to get better ranking and more traffic organically, and existing websites want to maintain their current (higher) position in the search engine and to attract more & more new customers to their website. SEO is not just about improving the ranking of a website in the search engine results. It is more than that because it helps you to improve your brand awareness, attracting more customers, and building a strong brand in the search results.

SEO is also very important for "Online Reputation Management" because managing the reputation of a business on a search engine needs a good understanding of SEO. The new trends in SEO are also growing faster like voice search SEO & social media SEO. Some of the top skills for SEO are Google Tools (GA & GSC), HTML + CSS, Technical SEO, On-Page SEO, Keyword Research, Link Building, Java Script, Landing Page SEO and Local SEO. Thus, SEO is very important and useful for the Digital Marketing strategy of any business.

By: Abhishek Panwar

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