Introduction to SMM: Social Media Marketing

What is Social Media Marketing?

Social Media Marketing means to promote your business or website using social media. It helps you to boost traffic on your website and to attract more potential customers through social media awareness and social media networks. 

Social Media platforms have their in-built data analytics tools, which helps the advertisers to track their progress and success.

Advertisers can use social media marketing to address current and potential customers and to promote their products and services. 

You can use your social media content as a source of information on Social Media for the social media promotion of your business. 

Social Media is the best place to increase your customer engagement because it creates two-way communication between your business and customers.

Top Social Media Marketing Platforms:

Facebook: Facebook is a social media site for entertainment where people share texts, images, videos, and stories. It is among the largest social media sites in the world with more than 2 Billion monthly active users. Today most of the companies are using their Facebook Pages to promote their business on Facebook. You can also use Facebook Ads for paid advertising on the Facebook network. You can use Facebook Ads to promote your business. It gives you better options for targeting your customers. You can target your customers based on different factors like demographics, location, and profession of your customers. Facebook marketing helps you to target your specific target audience and to get more quality results from your advertising.

Twitter: Twitter is a social media platform for sharing news related to entertainment, business, politics, sports and more. It is a microblogging social site where you can share your short messages of 140 characters as a Tweet. Twitter is a platform where people share current and real-time information like what is going on in news right now. You can use Twitter to promote your business through your content and blog, by sharing the latest information about your business. You can also use paid advertising through Twitter Ads on Twitter to promote your business. Twitter marketing gives a wide reach to advertisers to promote their business because there are 335 Million monthly active users of Twitter.

LinkedIn: LinkedIn is a professional social media site. People use LinkedIn to share information, to make a professional network with one another and to build their Personal Brand. Companies also use LinkedIn to attract the right talent in their organization. You can create your business page on LinkedIn to promote your brand. You can also use LinkedIn Ads to promote your services among your target audience. LinkedIn Ads can promote your business through content by sending messages and by displaying your ads on the site.

Instagram: Instagram is a social media platform for sharing photos and videos. It is a good platform to share your content like Images, Videos, Infographics and Stories to promote your business. You can create your business profile on Instagram to promote your brand. You can also use Instagram Ads to increase customer engagement and to generate leads for your business. It can help you to target your audience based on their interests and behavior. Because it provides rich social media analytics of your customers’ profile and social posts. Instagram is a good place to increase your customer base because it has 1 Billion monthly active users.

Pinterest: Pinterest is an image sharing platform where you can share images of your business or related to your business. It is a good platform for promoting your business and to increase your brand awareness. You can create a business account on Pinterest for your business. It is a free and easy process to create a new account or to convert your existing account into a business account. You can also analyze your hard work on Pinterest through its own social analytics tool which gives insight on your most popular pins. Pinterest is a very useful tool for Social Media Marketing if you use it for the long term because it helps you to promote your visual content with your new and existing customers.

Tumblr: Tumblr is a microblogging social website. It allows its users to post their content in the form of short blogs. Tumblr is a good platform for sharing your content to promote your business in the form of blogs. You can also use paid ads on Tumblr. Tumblr features simple banner ads on the blogs that the users of Tumblr post on the site. Tumblr Ads can feature on websites and mobile. You can use Tumblr Ads to promote your business in the form of Sponsored Posts, Sponsored Videos or Sponsored Day. It is a creative and entertaining platform where you can advertise your brand.

Why use Social Media Marketing

Increases your Brand Awareness: Social Media Marketing is the best tool for Digital Marketing to increase brand awareness and visibility of your business. You can use your content in the form of Images, Videos, Infographics, and Stories to increase your brand awareness among your target audience. Your audience will also interact with your content in the form of likes and shares. It is part of your social media branding. Social Media campaigns on social media can promote your brand among your target audience. And, Social Media Marketing can attract new customers for your business and retain the existing customers with better social media engagement.

Boosts Traffic on your Website: Social Media Marketing gives a wide reach to your business because of the large number of social media users. It attracts more traffic to your website than any other source. You can simply use social media posts and blogs to drive more and more traffic from organic and paid social media advertising to your website. Social Media Marketing can be organic in the form of your content or paid media in the form of Ads. It will always help you to get more traffic to your business.

Better Ranking in Search Engine: Higher ranking in search engines through SEO is important for your business. However, Social Media Marketing can also help you to get better ranking in search engines because it drives more inbound traffic to your website and helps your target audience to easily recognize your website in the search engine. It also shows all social media profiles of your business in the search engine results which increases your visibility in the search engine.

Better Customer Engagement: Social Media Marketing is a two-way communication where your customers can share their views with you. It offers a great opportunity for your business to engage with existing customers. You can increase your customer engagement by sharing engaging content with your customers on your social media page. It will help you to improve your brand authority among your target audience.

Improves your Brand Loyalty: Social Media Marketing will also improve your brand loyalty because better customer engagement will directly encourage your customers to choose your brand. You can make a more loyal customer and retain existing ones from Social Media Marketing. Social Media Marketing is not just about brand awareness. It is more than that because you can improve your brand loyalty by sharing continuous and useful updates about your business on social media.

Final words:

Social Media Marketing is the best tool for DigitalMarketing to improve your brand loyalty and brand awareness among your target audience. Social networking sites will help you to attract more relevant traffic to your business. Social Media strategy is an important part of your Digital Marketing strategy. You can attract more new customers and retain the existing ones through Social Media Marketing. Social websites provide a great opportunity for your business to create two-way communication with your customers and better engagement.

Social Media Marketing offers all the benefits of other Digital Marketing tools like SEM, SEO, and PPC. Because, it can get more website traffic, better customer engagement, and better brand loyalty. You can also use social media for business and paid advertising through social media in the form of Facebook Ads, Twitter Ads, Instagram Ads, and Pinterest advertising. Thus, Social Media Marketing is the most important part of Digital Marketing Strategy.

By: Abhishek Panwar

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