What is Email Marketing?
Email Marketing means sending a commercial message
to a large group of people on email. And, when you use email to promote your
business, product or service, it is also called Email Marketing.
It is one of the most effective marketing strategies
to promote your product or service because people use email more than any other
platforms like search engines or social media.
The main purpose of Email Marketing is to create
brand awareness, advertisement, increase brand loyalty and to increase the
sales of the company.
An effective Email Marketing campaign makes the
recipients of your email or your potential customers to take action related to
your goal or to engage with your business.
Email Marketing is an effective way to nurture your
leads and to improve the conversion rate of your business through sending emails
to an engaged audience who might be interested in your product or service.
You can develop your own database of email by
collecting the email IDs or Gmail accounts of the visitors to your website. You
can ask your website visitors for an email sign in. This will help you to
target interested people who are already looking for your product or
service.
You can use a lead magnet to collect more and more
emails of the visitors of your website by giving them free give away like eBook,
Cheat Sheet or Case Studies. Your newsletter design can also help in
collecting more email addresses.
Email Marketing can be used to target a specific
group of people or individuals. It improves customer targeting and customer
engagement that helps to increase the future sales and revenue of your
business.
The Process of effective Email
Marketing:
The process of setting an Email Marketing campaign
is very simple and all the businesses or individuals can use it. You just need to follow the
following steps:-
Create an email list:
You can start your Email Marketing campaign by creating a list of emails. It is
important to have an email list with good quantity and quality. You need to
have a large number of email account because it will give you a wide reach to
your audience. The quality of your emails means you should have the emails of
your potential leads or customers who might be interested in your product or
service. The most effective way to create an email list is to collect the
emails of your website visitors through Newsletter or Subscription.
Set your goals:
The success of your Email Marketing campaign depends upon your goals. The
target that you want to achieve from your Email Marketing campaign. You need to
define a specific goal of your campaign. It could be attracting new customers
to your brand or improving customer engagement. Setting specific goals will
help you to compare your results with your goals that will improve your Email
Marketing campaign.
Understand your target audience:
It is important to understand your target audience because you will be
targeting them to promote your business, product or service. Email Marketing
will also help you to understand your target audience, who are interested in
your product or service. Your target audience will be the people who are
searching or looking for the product or service related to your business. You
can send an email to these interested people to improve your conversions and to
increase your revenue.
Develop your Content:
Your content of the email and email design should be appropriate and attractive
for your target audience because it will increase the possibility of opening of
your emails. You can follow the email etiquettes for better results. The
development of your content for your Email Marketing campaign includes the
following:
Subject line:
It is the starting point of your email and it is very important for the success
of your Email Marketing campaign. You need to create a short and crisp subject
the line for your email that will grab the attention of your potential customers.
Email Marketing copy:
Your Email Marketing copy will convey your message to potential customers
and tell them about your business, product or services. You need to create a
hook in the starting line that will hold the attention of the receivers. Your
offers should be placed in the last so that the customers can get comfortable
with your email.
Email blast:
It means sending your emails to the target audience at one time. When you are
done with all the above-mentioned steps, you are ready for the email blast. There
are few other things that you should consider before the email blast, like
proper salutation and use the format that recipients prefer. You should also
set-up a test account to check the email that you are sending to your target
audience. It will help you to know, the email was properly delivered or not and
in last you can blast the emails.
Analyze the Results:
Finally, you can analyze the results of your Email Marketing campaign like opening
rate of emails, number of spam email in the spam folder, number of emails
delivered properly and the number of link clicks. These results will help you to
improve your Email Marketing strategy in the future.
Why use Email Marketing
Target the already engaged audience:
You can target the already engaged audience with your business. With Email
Marketing you are sending emails to the people who visited your website. It
means they are already interested in your product or service. This will help
you to get more conversions on your website and to boost your sales and
revenue.
Boost your Revenue:
Email Marketing can help you to boost your sales and revenue. You can take advantage of impulse buying. Impulse buying means an unplanned decision of the
customer for buying a product or service. It can be done by showing the list of
products based on customers’ previous purchases or special offers and
discounts.
Time & Cost-Effective Marketing:
All the other marketing tools like SEO, SEM, PPC, Social Media Marketing or
Inbound Marketing is either time-efficient or cost-effective. It is one of the
crucial advantages of Email Marketing. It is the only marketing tool that is
time and cost-effective. You can target your potential customers through your
email. It hardly takes much time to prepare the email and it is very cost-effective if we see the ROI of an Email Marketing campaign.
Improves Brand Recognition:
Email Marketing can improve your brand recognition because your target audience
will see your product and service on the email that will send to them. You can
directly promote your product or service in the email box of your potential
customers through Email Marketing. Your email content should be attractive
because it will catch the attention of your audience.
Improves Customer Relations:
Your emails will help your existing customers to learn more about your business
and to get new updates on your product or service. When your potential and existing
customers will get updates about your product or service, it will increase your
brand recall. It will also help you in remarketing of your product or service.
Final words:
Email Marketing is one of the most effective marketing
strategies that you can use to promote your product or service. It is very simple
and easy to use for any business while it is small or large. You can use your
own website to create a list of the potential customer or target audience for the
Email Marketing campaign. You can also use Email Marketing tools like MailChimp,
Drip, ConvertKit or GetResponse.
Email Marketing is very useful today because it
helps you to target an already engaged audience, boost your sales, improves
your brand recognition and improves your customer relations. You can also
check the Email Marketing tips and Email Marketing content available online for
your business. Email Marketing is a very crucial part of Digital Marketing
because it facilitates benefits like time and cost-effectiveness that is
very useful in today’s competitive market.
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