How to get higher returns from Google Ads

We all know Google Ads is an online advertising platform developed by Google. It gives a great opportunity to advertise on Google partner platforms. 

You can use different types of Google ads like Google Search Ads, Google Display Ads, or Google Shopping Ads.

You can create and promote your ads very easily by following the process of Google Ads campaign and by using the Google display network. 

However, you might not be getting the exact results from your ads that you thought. So, how can you increase your ROI?

You can increase your Return on Investment (ROI) from Google Ads by optimizing your ads. It is important to optimize your ads as per the requirements of your potential customers. It will boost your conversions.

In this article, we will be covering the following point to understand how to optimize your ads:

·       How to get more leads from Google Ads

·       Google Ads Quality Score

·       Text Ad Optimization

·       Impression share

·       Click Through Rate

·       Negative Keywords

How to get more leads or conversions from Google Ads

Google Ads can help you to target your potential customers through your ads in the search engine results. When people search for any product or service related to your business, they will see your ads. They will click on your ads or not, it will depend on the quality and relevancy of your ads for them.

The better quality of your ads will increase the rate of click on your ads. When people find your ads more relevant and useful for them, they will click on your ads more frequently. It will help you to increase your conversions and sales.

Your optimized ads can make potential customers of your business to click on your ad and increase the traffic of your website because it will help them to find the results that they are looking for.

Performance graders for your Google Ads:

These performance graders will help you in the optimization of your ads. The optimization of your ads is important to get more clicks on your ads and to improve the user experience on your website.

Quality Score: It is one of the most important performance graders of Google Ads because it is Google’s rating to the quality of your ad campaign and keywords. It also helps you to determine your ad rank in the ad auction process.

The key factors for better Quality Score are:

o   Your CTR (Click-Through-Rate)

o   Past Performance of your Google Ads account

o   Quality of your website’s Landing Page

o   The Text of your ads

o   Keywords used in Ad groups

A higher Quality Score means a higher return on your investment. The better Quality Score of your ads can help you to get a higher rank in the search engine ads, to reduce the cost of your ads and to make your ads more effective for your business.

Text Ad Optimization: Text is an important part of Search Ads because your audience will see the text in your ads first and then click on your ads to come to your website. It is important to have relevant and useful text in your ads that will help your target audience to find a solution which they are looking for. 

You should consider the following things before preparing the text of your ads:

o   What is the Intent of your Customer

o   What is your Product or Service

o   A user-friendly Landing page

You need to create simple and effective text for your ads. The headline and description of your ads should have the number of words mentioned by Google. You can add relevant keywords in your headline, description, and URL. It will make your ads more effective for your audience. A Call-to-Action can also help you to increase the returns from your ads.

Impression Share: Impression share is the total number of the impression that your ads received divided by the estimated number of the impression that your ads are eligible for. The eligibility criteria for estimated impressions depend upon your ad targeting, bids, and Quality Score. 

The most common types of impression share in Google Ads are:

o   Search Impression Share

o   Display Impression Share

o   Search Exact Match Impression Share

Impression share can help you to know why a specific keyword is not performing. It could be because of insufficient budget or low ad rank. It is important to consider budget and bidding while checking the performance of a keyword with impression share.

Click-Through Rate: CTR is the percentage of the total number of clicks by people after seeing your ad. It is the most important factor in Google’s Quality Score. A higher CTR indicates the better quality of your ad and your landing page. While a poor CTR indicates the opposite. A better CTR can help you to get more return from your investment in paid marketing because more people who are seeing your ad will come to your website. It will ultimately increase the possibility of conversions on your website.

Negative Keywords: It is a type of keyword that protects your ad from the people who are searching for the negative keyword. The ads will not be visible for the people who are searching the negative keywords. The best example of a negative word in paid marketing is “Free”. Negative keywords can help you to save a lot of money and to prevent your website from irrelevant traffic. It is important to attract relevant traffic to your website because it will increase the conversion rate of your website.

Final words:

Google Ads is an effective way to promote your business, product, and service. You can get the desired results from Google Ads. However, it is important to optimize your Google Ads because it will increase the chances of more conversions on your website. Your success in paid marketing depends upon your understanding of how Google Ads work.

Many factors affect the performance of your Google Ads. Some of them are Quality Score of your ads, CTR of your ads, and Negative Keywords used in your ads. These factors can help you are to improve your ad performance and to get returns from your paid marketing campaigns. You need to focus on the optimization of your ads as per the requirements of your customers.

By: Abhishek Panwar

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