Social Selling: The Power of your Social Network

What is Social Selling?

Social selling is the process of using your social network for your business or selling your products and services through your network. 

It could be your social media network on different social networking sites like Facebook, Twitter, Instagram, and LinkedIn. 

Social selling does not need SEM. You can use your Facebook Pages, Twitter Account, Instagram Page, LinkedIn Page and your Personal Blog for social selling. It is also very useful for creating customer loyalty. 

Social selling is far better than cold calling and hard sells because you are attracting interested people, instead of pushing them, to buy your products and services.

Social selling is about developing a close relationship with your potential customers and sharing useful and relevant information about your products and services that your customers find meaningful for themselves. 

You need to connect, understand and develop your potential customer audience to sell your product and services through your social network. Social selling is not just sending tons of information in your social network that people find boring or irritating. 

You have to understand that social selling is about sharing valuable information about your business and brand that your customers find relevant and useful for themselves.

How Social Selling works

Generates Inbound Traffic: Social selling generates more inbound traffic to your business because you use social media to attract more interested customers to your business. Inbound traffic means the amount of traffic which is generating from the people, who are interested in your product or services. You can use different social media networks to generate inbound traffic to your website or business like Facebook, Twitter, Instagram, and LinkedIn. The social network provides a better opportunity to get information about different brands and products.

Relevant & Useful Information: In social selling, you need to share relevant and useful information for your potential customers. Because they will convert into final customers only if they find your content, product, and services useful for themselves. Relevant and useful information helps your potential customers to learn more about your brand. It makes their decision making easier. Your audience will become you, customers, as soon as you give them the right information and the right product & services at the right time.

More Brand Visibility: Social selling through your social network gives more visibility to your brand and it also helps to create brand awareness of your business among the new connections or followers. Social media network gives a wide reach to your business because of the large number of social media users. You can leverage the power of your own social network to increase your sales through social selling.

Value for Customer: Your information could have value for your customers because it helps them to learn or understand your product and services better. You simply need to create and share the right information with the right people at the right time. The right information will automatically attract the right people to your business, who is interested in your product or services. Creating value for your potential customers is very important if you want to use social selling.

Why use Social Selling

Better relationship with customers: Social media gives you a better opportunity to interact with your potential customers. You can utilize your social network to create a better relationship with your existing and potential customers. It is important to share engaging content in your network. Your social engagement will help you to create a better relationship with your customers.

No need for sales process for selling: In social selling, you do not need to follow the sales process. You can simply sell your products and services by understanding and developing your customers. When you understand your customers well and share the useful information that they are looking for, your potential customers will directly come to your business to buy your products.

The better reputation of business: Social selling helps you to increase the reputation of your business through more customer engagement. When your customers get more useful and insightful information from your social network, it will improve your business reputation in the market. You can share useful information about your business and updates your industry to increase your brand value.

Customer loyalty and retention: Social selling helps you to get more loyal customers and to retain the existing customers. You need to give relevant information and valuable content to your potential customers that they find useful for themselves. Valuable content means your content should be engaging that helps you to improve your customer engagement. This engaging and useful information from your network will help you to make more loyal customers because of better customer engagement.

More leads and sales: Social selling can help you in more lead generation and sales as compared to cold calling and normal selling. Social sales are more productive than cold calling. Cold calling is not more effective because you target random people to buy your products. However, in Social Selling, you target those people who are interested in your product and services. It is also more effective for B2B leads. Social selling leads is different than SEO leads and PPC leads because here you use your social network.

How to start Social Selling

Extend your social network: Start your social selling journey by increasing your social network. You need to have a good social network to start social selling. It is important to have more quality in your network than quantity, which means you should have a network where your follower wants to listen to you. It is better to have a limited network of good quality instead of a large network of bad quality.

Build your brand credibility: You can increase your brand credibility through your social network by sharing useful information with your followers. Your information about your business can help your potential customers in their decision making. When you share engaging content in your social network people will like to share this information if they find it useful.

Join groups to connect: You can join groups on social media to increase your reach to specific potential customers. Social media groups are a good place to share information about your business and to increase your social network. You can increase engagement on social media groups by sharing your content and by liking others content.

Target the right people: You need to find your right target audience, whom you want to target. Your target audience will be the people who are interested in the product and services you are offering. You need to find out, who is asking questions related to your business. After getting the questions you can answer these questions and share information about your product and services with your potential customers.

Share engaging and useful content: Sharing engaging content is very important for improving your customer engagement. Better customer engagement will also help you to improve your brand loyalty. You can share useful information in your social network that your target audience will find useful and relevant for themselves.

Engage with your followers: You can engage your followers by sharing engaging content or you can help them by answering their queries that are related to your business. Your answers will help them in their decision making and it will also increase the chances of sell your product or services.

Final words:

Social selling is a simple process of using your social network to achieve your sales goal. You need to understand and develop your potential customers in your social network. You can share useful information that will help your potential customers to learn more about your product and services. You can get more traffic to your business and improve your brand visibility by using social selling. Thus, social selling should be part of your Digital Marketing strategy.

Social selling is very useful if you have a good social network. You can leverage the power of your social network to achieve your sales goal. It can also help you to improve the reputation of your business and to get more loyal customers through your engaging content. Social selling is very useful today because it helps you to leverage and utilize the power of your social network.

By: Abhishek Panwar

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