Step by Step Guide to ORM: Online Reputation Management

What is Online Reputation Management?

A company found one of its customers posted a negative comment about its services on social media. 

The comment was trending on social media and negatively affected the reputation of the business. Other customers were also raising questions about the service quality of the company. 

The reputation of business was harmed by one negative comment of a customer. This shows why online reputation management is important for any business.

ORM is very essential today, because of better connectivity between the customers and business. 

Your customers can share their quick feedback about your services on your social media page, whether they are satisfied with your services or not.

You can use ORM to manage the reputation of your business on the internet. Online Reputation Management is the strategy of using different methods to shape the public perception of your brand or business on the Internet. 

The methods could be Paid Media like SEM, PPC, and Social Media Marketing, or Owned Media like Blogs and Website. 

You could use social media to manage the reputation of your brand on different social media platforms like Facebook, Twitter, Instagram, and LinkedIn. 

It is also important to manage your SEO activities for your ORM because it will help you to improve your brand image in the search engine results.

Online Reputation Management strategy will help you to manage the criticism from your customers, but sometimes your competitors also affect the reputation of your business. 

For that, you need to have a strong ORM strategy for your business and brand.

The Process of ORM:

1. Research about your brand: The process of ORM can be started with research about your brand. You can simply type your brand name on Google and see the results. It is important to have more positive and neutral reviews of your brand. If there are more negative reviews about your brand, it’s time to get alert. You have to make a list of all the pages or sites with negative reviews to manage them.

2. Develop engaging content: Your content is an important part of your ORM strategy because it will help you to generate traffic to positive reviews of your brand. It includes blogs, social media posts, articles, slideshows, and press releases. You need to create engaging and valuable content for your audience. Your informational and useful content will attract more potential customers to your website and social media pages. It will help you to push the positive review about your brand up in the search engine results.

3. Push positive reviews up in SERP: Pushing the positive reviews about your brand and business up is important for your reputation management. Your content will help you to push the positive review about your brand up in the SERP. The push up in the positive review will automatically push down the negative reviews. You need to have a good amount of traffic to push up more positive reviews in the search engine results. Here your content will help you to attract more traffic.

4. Use social media for your branding: You can use social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote your brand and to increase your brand visibility. It will help you to attract more traffic and to push positive reviews up in the search engine results. You can also increase your customer engagement by sharing engaging and valuable content on social media.

5. Analyze the results: Analyzing the results is important to check the results of your actions and the possible improvement areas. It takes time to get the results from your ORM activities. ORM is a continuous process that you have performed on a daily or weekly basis in the starting period. You can analyze the results by checking your brand name in search engine results and social media.

6. Set up reputation alarm for your brand: It is important to set-up an alarm for your reputation management. This alarm will help you to take proper actions against any possible threat to your brand in the future. You can use tools like Google Trends, Mention.com, Brand24, and Ahref Alerts. Managing your business reputation on the internet is not an easy job. You need to check and search any possible negative review about your business on the internet to take action.

Why ORM is important for your business

Positive brand visibility: You can get more brand visibility and website traffic from ORM. It will help you to get more traffic on the positive reviews about your brand in the search engine results and social media. ORM will make your brand more visible and credible for your customers on the internet.

Brand credibility among customers: It will help you to attract more traffic to your website and social media pages. Attracting more customers to your website and social media pages will help you to develop better brand visibility. Your positive reviews will also help you to get better brand credibility among your customers.

More profits with brand authority: Positive reviews about your business and higher ranking in the search engine results will make your brand authority more strong. It will help you to attract more customers to your website and more traffic on your website means more conversions. You can convert more potential customers into your final customers with high traffic.

Better customer satisfaction: You can improve the customer satisfaction of the customers with your engaging content. You can develop and share the content on your website and social media pages. Your customers will find your brand more credible when they see a more positive review of your business. You can also increase your customers’ satisfaction by answering their FAQs. It will increase your customer engagement.

Effective customer relationship: ORM helps you to get better brand credibility and better customer satisfaction. When you interact with your customers on social media, it will help you to develop better relationships with your customers. You can also share engaging content with your customers to make more effective relations. ORM will help you to develop effective customer relationships through more customer engagement and better customer satisfaction.

Final words:

ORM is an important part of the Digital Marketing strategy because the reputation management of your business on the internet is a necessity today. You cannot ignore the negative reviews about your brand and business on the internet. You have to understand your customers are talking about your brand all the time on the internet. It will affect your business, profits and brand credibility.

ORM can help you to improve your brand reputation management on the internet with benefits like better brand visibility & credibility, better customer satisfaction and effective relations with your customers. ORM is a continuous process and the monitoring of your brand on the internet is not an easy job. You can hire an online reputation management services company or a professional expert to manage the reputation of your business on the internet. It will help you to save your time with the effective results from the expert.

By: Abhishek Panwar

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